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Since 1974
Crafted Through Generations
Our Story
A Mumbai Legacy, Reimagined
VETRA began as a family jewellery house in Mumbai in 1974. Long before it had a name customers would recognise, it was a small counter and a workbench — where every piece was checked by hand, every price was explained honestly, and every customer left knowing exactly what they'd bought and why it was worth it.
That habit — of never cutting a corner a customer couldn't see — is the one thing that never changed as the business passed from one generation to the next. It's the same standard we hold every VETRA piece to today.
The Modern Label
Everyday Luxury, Not Occasion Wear
Today that legacy continues as VETRA: a modern 925 Sterling Silver label built for the way jewellery is actually worn now — layered, stacked, and lived in daily, not saved for one occasion a year.
Every piece is hallmarked, anti-tarnish, and skin-safe by default, not as an upgrade — because jewellery you have to baby isn't jewellery you'll actually reach for every morning.
Our Vision
A world where fine jewellery is worn for how it feels, not how loud it looks.
“Quality you can trust, in a design you'll actually want to wear.”
The VETRA FamilyOur Mission
To make hallmarked, 925 Sterling Silver jewellery refined enough to trust, and simple enough to never take off.
925
Hallmarked Silver
Every piece
50+
Years of Legacy
Since 1974
7-Day
Easy Returns
No questions asked
0%
Harmful Alloys
Skin-safe finish
Craftsmanship First
Every design starts with the same hands-on standards our family jewellery house was built on.
Honest Pricing
No inflated mark-ups, no fake "was" prices — just fair prices on genuine 925 Sterling Silver.
Made to Last
Anti-tarnish finishing and skin-safe materials, built for daily wear, not just special occasions.
Worn Every Day
Designed to Actually Live In
Everything we make is judged by one question: would we reach for this every single day? If the answer isn't yes, it doesn't become a VETRA piece.
Off the Clock
A Little Personality
We're a small team, not a faceless label — here's a bit of what we get up to when we're not at the workbench.
Find Your Piece
Explore the full VETRA collection — 925 Sterling Silver, designed for everyday luxury.
Shop Collection